January 25, 2022
Dada AI App
Year
2022
Client
China
Category
Product design
Product Duration
4 weeks
Through a series of interviews and surveys with fashion-conscious users, we discovered three key pain points:
1. Difficulty styling individual items they already own
2. Limited inspiration when shopping for new clothes
3. Desire to organize and visualize their wardrobe digitally
These insights shaped the app’s core features, prioritizing visual inspiration, smart wardrobe organization, and AI-generated outfit suggestions.
Dada App empowers users to digitize their wardrobe, create outfit collections, and explore endless styling possibilities — all through intelligent, real-time recommendations.
Discovery & Flow Mapping
I mapped out the complete user flow — from onboarding and camera input to collection management and outfit generation — ensuring a frictionless and intuitive experience.
Wireframes & Prototyping
Early wireframes were tested with users to validate key interactions. The design evolved into a visually clean, mobile-first interface that enhances creativity and clarity.
Visual System & UI Design
I developed a flexible design system tailored to lifestyle and fashion contexts — balancing minimal UI with expressive, image-driven layouts. Emphasis was placed on accessibility and intuitive navigation.
AI Integration Touchpoints
Special focus was given to designing clear feedback loops and touchpoints for AI-driven features — ensuring users feel in control while being inspired.
