yuliiamei

yuliiamei

yuliiamei

yuliiamei

Based in San Francisco,
California

Available
worldwide

DIgital Designer
+ Framer Developer

01

//Approach

Strategy

//Approach

Strategy

I'm a Product Designer based in the Bay Area

I'm a Product Designer based in the Bay Area

I am passionate about crafting emotional experiences that blend art and design.

Product Strategy

Every project starts with a clear understanding of business goals. I conduct audits of existing solutions, user journey research, and competitive analysis. The outcome is a structured design strategy aligned with product and business priorities.

Product Strategy

Every project starts with a clear understanding of business goals. I conduct audits of existing solutions, user journey research, and competitive analysis. The outcome is a structured design strategy aligned with product and business priorities.

Product Strategy

Every project starts with a clear understanding of business goals. I conduct audits of existing solutions, user journey research, and competitive analysis. The outcome is a structured design strategy aligned with product and business priorities.

UX/UI Design Execution

I craft solutions grounded in research and user feedback. The process includes wireframes, interactive prototypes, usability testing, and high-fidelity UI aligned with brand guidelines. Focus areas: interface clarity, interaction logic, and system consistency.

UX/UI Design Execution

I craft solutions grounded in research and user feedback. The process includes wireframes, interactive prototypes, usability testing, and high-fidelity UI aligned with brand guidelines. Focus areas: interface clarity, interaction logic, and system consistency.

UX/UI Design Execution

I craft solutions grounded in research and user feedback. The process includes wireframes, interactive prototypes, usability testing, and high-fidelity UI aligned with brand guidelines. Focus areas: interface clarity, interaction logic, and system consistency.

Implementation Support

I ensure a seamless design-to-development transition. Working closely with engineering teams, I maintain design fidelity throughout implementation, support QA processes, and deliver clear documentation for scalable growth.

Implementation Support

I ensure a seamless design-to-development transition. Working closely with engineering teams, I maintain design fidelity throughout implementation, support QA processes, and deliver clear documentation for scalable growth.

Implementation Support

I ensure a seamless design-to-development transition. Working closely with engineering teams, I maintain design fidelity throughout implementation, support QA processes, and deliver clear documentation for scalable growth.

02

//Portfolio

2014 - 2025

//Portfolio

2014 - 2025

Latest

Portfolio

Transforming complex challenges into elegant, user-centered digital solutions.

03

//Who Am I

Since 2000

//Who Am I

Since 2000

More
About me

More
About me

Woman
Woman
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN USA.
MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.

As a Senior Product Designer, I bring a holistic approach to creating impactful digital products, encompassing both web and mobile platforms. My expertise lies not just in aesthetics, but in deeply understanding user needs and business goals, translating them into intuitive and engaging experiences. I offer a unique blend of strategic thinking, creative vision, and technical understanding, ensuring that every project exceeds expectations.


I have a master’s degree and more than 14 years of experience creating thoughtful, visually compelling digital experiences across desktop software, mobile interfaces, and interactive web platforms.

I’m passionate about designing immersive, emotionally engaging experiences at the intersection of art, technology, and AI.

04

//Services

Fast Delivery

//Services

Fast Delivery

Pro

Services

Discover our range of services designed to elevate your brand to next level.

Branding & Typography

Crafting impactful visual identities

Website Design

Building high-quality online experiences

Mobile App Design

Designing intuitive mobile solutions

AI Video Production

Professionally implementing innovative video content

Personal & Event Photography

Capturing authentic moments & stories

Branding & Typography

Crafting impactful visual identities

Website Design

Building high-quality online experiences

Mobile App Design

Designing intuitive mobile solutions

AI Video Production

Professionally implementing innovative video content

Personal & Event Photography

Capturing authentic moments & stories

06

//Photo Services

My Lens

//Photo Services

My Lens

I believe that environment should be more than just a passive experience of space, light and things.

Women
Women
Women
Women
Women
Women
Women
Man Laughing

06

//Stats

Fun Facts

//Stats

Fun Facts

0+

Global Clients

0+

Global Clients

0+

Global Clients

0+

years of experience

0+

years of experience

0+

years of experience

0+

Awards Won

0+

Awards Won

0+

Awards Won

0%

Success Rate

0%

Success Rate

0%

Success Rate

07

//Experience

2014 - Present

//Experience

2014 - Present

EXPERIENCE

Springer Nature Group

Head of Product Design

2021 - Present (USA)

Served as the sole Product Designer within the R&D team, leading product strategy, UX research, interaction design, and visual design for an AI-powered scientific publishing platform. Played a key role in defining and delivering an intelligent manuscript management system that automated editorial workflows, launched an MVP in six months, and fueled 300% growth in users and revenue. Designed scalable design systems and enterprise dashboards, shipped more than 10 major product features alongside multiple platform redesigns, and partnered closely with engineering, marketing, and executive leadership. Contributed to securing over $2M in investment funding and supported the company’s successful acquisition by Springer Nature.

Springer Nature Group

Head of Product Design

2021 - Present (USA)

Served as the sole Product Designer within the R&D team, leading product strategy, UX research, interaction design, and visual design for an AI-powered scientific publishing platform. Played a key role in defining and delivering an intelligent manuscript management system that automated editorial workflows, launched an MVP in six months, and fueled 300% growth in users and revenue. Designed scalable design systems and enterprise dashboards, shipped more than 10 major product features alongside multiple platform redesigns, and partnered closely with engineering, marketing, and executive leadership. Contributed to securing over $2M in investment funding and supported the company’s successful acquisition by Springer Nature.

SAVANT

Senior Product Designer

2020 - 2021 (USA)

Contributed to Product UX Strategy & Research for a cross-platform smart home ecosystem, designing intuitive experiences for desktop, iOS, and Android. Led end-to-end Lean UX processes - from user research and journey optimization to high-fidelity interface design, interactive Figma prototypes, usability testing, and scalable design systems. Partnered closely with international engineering teams to align accessible component libraries with product strategy, transforming complex connected-device interactions into intuitive, user-centered experiences.

SAVANT

Senior Product Designer

2020 - 2021 (USA)

Contributed to Product UX Strategy & Research for a cross-platform smart home ecosystem, designing intuitive experiences for desktop, iOS, and Android. Led end-to-end Lean UX processes - from user research and journey optimization to high-fidelity interface design, interactive Figma prototypes, usability testing, and scalable design systems. Partnered closely with international engineering teams to align accessible component libraries with product strategy, transforming complex connected-device interactions into intuitive, user-centered experiences.

NOVA GLOBAL

Senior Product Design Manager

2018 -2020

Led UX strategy, product design, and design operations across complex enterprise and consumer platforms, managing a team of eight designers and partnering with product managers to shape product vision, priorities, and execution. Directed end-to-end product development from discovery through launch, driving measurable improvements in onboarding, engagement, and self-service experiences through user research, usability testing, and data-informed design. Built and scaled enterprise design systems supporting 80+ products, established cross-functional design practices, and led hiring, mentoring, and executive design reviews. Delivered intuitive information architecture and interaction models for large-scale surveillance platforms while contributing to the growth of a product that reached a $183M valuation, doubled its user base within two years, and expanded its enterprise customer portfolio by 2.5×.

NOVA GLOBAL

Senior Product Design Manager

2018 -2020

Led UX strategy, product design, and design operations across complex enterprise and consumer platforms, managing a team of eight designers and partnering with product managers to shape product vision, priorities, and execution. Directed end-to-end product development from discovery through launch, driving measurable improvements in onboarding, engagement, and self-service experiences through user research, usability testing, and data-informed design. Built and scaled enterprise design systems supporting 80+ products, established cross-functional design practices, and led hiring, mentoring, and executive design reviews. Delivered intuitive information architecture and interaction models for large-scale surveillance platforms while contributing to the growth of a product that reached a $183M valuation, doubled its user base within two years, and expanded its enterprise customer portfolio by 2.5×.

Dreamscape Networks

UI/UX Designer

2017 - 2018 (AUS)

Designed and enhanced user experiences for a global portfolio of web and mobile products serving millions of users. Led the end-to-end UX/UI design process for SiteBeat, creating responsive website templates, user interfaces, and interactive web experiences while collaborating closely with product teams, developers, and stakeholders. Conducted UX research, gathered user feedback, and translated business requirements into intuitive design solutions. Produced high-fidelity UI designs, mobile application interfaces, animations, digital marketing assets, and interactive content, contributing to continuous product improvements and a consistent user experience across platforms.

Dreamscape Networks

UI/UX Designer

2017 - 2018 (AUS)

Designed and enhanced user experiences for a global portfolio of web and mobile products serving millions of users. Led the end-to-end UX/UI design process for SiteBeat, creating responsive website templates, user interfaces, and interactive web experiences while collaborating closely with product teams, developers, and stakeholders. Conducted UX research, gathered user feedback, and translated business requirements into intuitive design solutions. Produced high-fidelity UI designs, mobile application interfaces, animations, digital marketing assets, and interactive content, contributing to continuous product improvements and a consistent user experience across platforms.

9lab (PC Antivirus Software)

User Experience Designer

2014 - 2017 (USA)

Designed interfaces across multiple platforms (PC, Android, web, mobile) and created animations/prototypes, resulting in a 90% increase in product usage conversion and a 300% user base expansion in the first year.

9lab (PC Antivirus Software)

User Experience Designer

2014 - 2017 (USA)

Designed interfaces across multiple platforms (PC, Android, web, mobile) and created animations/prototypes, resulting in a 90% increase in product usage conversion and a 300% user base expansion in the first year.

08

//Awards

Recognition

//Awards

Recognition

DESIGN AWARDS

2 awards for Best UI 2 awards for Best Graphic Illustrations

Behance / Adobe

2021/2022

DobroPhone at Verkhovna Rada of Ukraine Product Solution for Combating Cyberbullying in Educational Institutions Nationwide I developed an interface that unites students, teachers, psychologists, and lawyers to rapidly address cyberbullying. This system provides real-time, high-quality assistance, helping to save numerous lives. The project has gained widespread recognition for its innovation and impact, earning two international awards for the best user interface and an Adobe Award for Graphic Design.

2 awards for Best UI 2 awards for Best Graphic Illustrations

Behance / Adobe

2021/2022

DobroPhone at Verkhovna Rada of Ukraine Product Solution for Combating Cyberbullying in Educational Institutions Nationwide I developed an interface that unites students, teachers, psychologists, and lawyers to rapidly address cyberbullying. This system provides real-time, high-quality assistance, helping to save numerous lives. The project has gained widespread recognition for its innovation and impact, earning two international awards for the best user interface and an Adobe Award for Graphic Design.

Best User Interaction

Behance / Adobe

2021

The best design concept for a mobile delivery app.

Best User Interaction

Behance / Adobe

2021

The best design concept for a mobile delivery app.

Best User Interaction

Behance / Adobe

2016

The best user experience and innovative interface solutions for an antivirus program on Windows PC.

Best User Interaction

Behance / Adobe

2016

The best user experience and innovative interface solutions for an antivirus program on Windows PC.

Best User Interaction

Behance / Adobe

2016

I designed the user interface for a Windows PC antivirus application, centered around a single, prominent button. This design received an award for Best User Interface and was featured in a prominent IT publication in China.

Best User Interaction

Behance / Adobe

2016

I designed the user interface for a Windows PC antivirus application, centered around a single, prominent button. This design received an award for Best User Interface and was featured in a prominent IT publication in China.

09

//Awards

Global Best Video

Video

awards

Explore a collection of my award-winning videos, recognized on the global stage for its vision, craft, and impact.

Shot on
INSTA360 ONE RS

Shot on
INSTA360 ONE RS

Shot on
INSTA360 GO 3S

Shot on
INSTA360 ONE RS

Let'S WORK

TOGETHER

BASED IN San francisco,

CALIFORNIA

DIgital Designer
+ Framer Developer

I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY
PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND
INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN San francisco,

CALIFORNIA

DIgital Designer
+ Framer Developer

I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY
PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND
INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN San francisco,

CALIFORNIA

DIgital Designer
+ Framer Developer

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.
Man
Man