December 10, 2021
PitchR App
Year
2021
Client
USA
Category
Product design
Product Duration
3-4 weeks
Defining key user personas and journeys
Building user flow maps
Creating low-fidelity wireframes
Developing high-fidelity UI designs
Producing interactive prototypes for stakeholder testing
Iterating based on feedback before final delivery
Early Invite System
for Viral Growth
A built-in invite feature encourages users to bring friends and colleagues to the platform, accelerating user base growth from the very first iteration. The invite system is seamlessly integrated into the user journey, making sharing effortless.
Seamless Multi-Account Switching
The interface allows users to switch between multiple accounts instantly within the same screen, without the need to log out or open separate tabs. This functionality ensures a fast and frictionless experience for users managing multiple restaurant profiles.
All Key Functions in One View
The main dashboard consolidates essential features — such as transaction balances, invites, and social sharing tools — into a single, minimalist view. Users can access everything they need without navigating through multiple pages.
Fast Access via Smart Slide Navigation
Users can easily access additional features through intuitive slide gestures, allowing fast transitions between actions like checking balances, sending invites, and viewing rewards. The fluid navigation optimizes workflow without visual clutter.
Optimized Space and Minimalist Design
The UI is designed with a focus on functional minimalism — delivering a full-featured experience without overwhelming the user. Strategic spacing, clean typography, and limited elements ensure maximum usability and aesthetic clarity.
As a result, the platform achieved significant brand engagement, increased new customer acquisition by 35%, and improved repeat visit rates across participating restaurants. Positive user feedback highlighted the app’s usability and the appeal of its social-driven rewards system.
